Tradition runs in the family, which is why the company is now run by Markus Nippes, the third generation of the family. In 2002, he took over the company from his father, Horst Nippes, who had been the face and heart of the company for around 50 years. It was also Horst Nippes who drove the expansion into foreign markets, thereby placing the business on a broader footing. His son Markus is now consistently continuing along this path, and the company exports its products to around 50 countries worldwide—with the trend on the rise. Gebrüder Nippes GmbH & Co. KG generates approximately 60 percent of its revenue—primarily from high-end manicure and pedicure instruments—abroad. To maintain this high standard of quality, manufacturing abroad is out of the question. The company’s in-house production facility in Solingen ensures daily shipments, extremely short delivery times, and thus optimal service for customers.